Aetna Dolls – Aetna Doll Company History, Information

Aetna Doll Company was a small Brooklyn, New York company that made dolls between 1901-1925 and was owned by Benjamin Goldenberg. In 1909, Aetna purchased The First American Doll Factory, also known as Goldstein & Hoffman, The Hoffman Co. and American Doll and Toy Company, owned by Saloman D. Hoffman. In 1892, Hoffman, a Russian citizen, obtained the U.S. patent for “Can’t Break Em” composition. When Aetna purchased The First American Doll Factory, they also acquired Hoffman’s secret process for making composition doll heads. About this time, Aetna entered a binding contract with E.I. Horsman and Company. Horsman became the sole recipient of Aetna dolls in exchange for its guaranteed commitment to purchase 4,000 doll heads a day. This agreement continued until 1925 when Horsman and Aetna merged.

Typical early Aetna dolls came in sizes of 10 inches, 15 inches and 17 inches, had composition socket or shoulder head, composition or cloth body, molded and painted hair or wig, painted or sleep eyes, closed mouth and were usually marked F.A.D.F. or E.I.H © A.D. Co.

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